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Resources-Guideline to the Sizes-Print Design

Photography Printing Guide

dpi is NOT THE SAME as ppi !!

Even though "dots per inch" (dpi) and "pixels per inch" (ppi) are used interchangeably by many, they are not the same thing. Traditional printing methods use patterns of dots to render photographic images on a printed page. While pixels on a monitor are square and in contact with the adjacent pixels, printed dots have space between them to make white, or no space between them to make black. Color photographs are printed using four inks, Cyan, Magenta, Yellow, and Black (CMYK), and four separate dot patterns, one for each ink. Dots per inch (dpi) refers to printed dots and the space between them, while pixels per inch (ppi) refers to the square pixels in a digital image. Keep in mind that many companies will ask for images at 300dpi when they really mean 300ppi.


Why do I need 300ppi for a "photo quality" image?

First, some background information is necessary. A digital image is what it is. It is however many pixels wide by however many pixels tall. If you divide each dimension by 300, you will have the size of the image at 300ppi. Now think about 300 pixels in an inch of space. Each pixel could be black, white, or any other color, but they are all next to each other with no spaces between them. When a digital image is prepared for reproduction on a printing press, pixels are converted to dots. Dots have spaces between them. 300 pixels become 150 dots and spaces, so 300ppi becomes roughly 150dpi. 150dpi is the accepted standard for printing photographic quality images.

Printers usually refer to the number of rows or lines per inch (LPI). 150 lines per inch is simply 150 rows of 150 dots per inch. 150 LPI and 133 LPI have long been the established standards for the best quality reproduction of photographs in books and magazines. Newspapers traditionally use 85 LPI for photographs and detail is lost because the dots are plainly visible.

Viewing distance changes everything!

Everything is relative to viewing distance. 150dpi (or 300ppi) is accepted as photo quality because the average person cannot see the "dots" at a few inches away. A real photograph made from film in a darkroom has no dots or pixels and therefore is the standard by which "photo quality" is judged. When you move the viewer further away from the printed material, lower dpi is acceptable. A huge billboard might be printed at only 40dpi but no one notices because everyone is 50 yards away from it.

 I always see "72dpi". Where is that used?

72dpi should really be 72ppi because most likely, it has nothing to do with printing. Most of the time, 72dpi refers to output on a computer monitor. A 72 pixel by 72 pixel image should take up about one inch of space on the screen. This of course depends on the size of the monitor and what resolution it is set to. When creating images for web sites, we've found it's best to determine what screen resolutions will be used most often by that site's visitors, instead of thinking about inches at all.

Megapixels vs. Maximum Print Size Chart


Pixel Resolution*

Print Size @ 300ppi

Print size @ 200ppi

Print size @ 150ppi**


2048 x 1536

6.82" x 5.12"

10.24" x 7.68"

13.65" x 10.24"


2464 x 1632

8.21" x 5.44"

12.32" x 8.16"

16.42" x 10.88"


3008 x 2000

10.02" x 6.67"

15.04" x 10.00"

20.05" x 13.34"


3264 x 2448

10.88" x 8.16"

16.32" x 12.24"

21.76" x 16.32"


3872 x 2592

12.91" x 8.64"

19.36" x 12.96"

25.81" x 17.28"


4290 x 2800

14.30" x 9.34"

21.45" x 14.00"

28.60" x 18.67"


4920 x 3264

16.40" x 10.88"

24.60" x 16.32"

32.80" x 21.76"

35mm film, scanned

5380 x 3620

17.93" x 12.06"

26.90" x 18.10"

35.87" x 24.13"

*Typical Resolution. Actual pixel dimensions vary from camera to camera.

**At 150ppi, printed images will have visible pixels and details will look "fuzzy".



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